Choice Points: 40% Off Is Solid, But Not the Floor. Buy or Wait?
Choice Privileges is offering 40% off purchased points through October 22, 2026. That works out to roughly 0.6 cents per point if the normal price is 1.04 cents, but the source doesn't confirm that math. What it does confirm: the lowest price in 2025 was 0.52 cents (50% discount) and a flash sale earlier this year hit 0.57 cents (45% off). This 40% sale is above those floors, so it's a decent buy if you have an imminent redemption, but not a panic-buy.
the play
Buy points before October 22 only if you have a specific Choice award booked or planned; otherwise wait for a 50%-off sale that historically delivers a lower per-point cost.
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source signal
This drop was reframed from a real reader question asked around the web. Written with the assistance of a language model in the voice of Vanessa Bloome.
